Retention
A loyalty programme without the loyalty card.
Customers earn points on every order, then redeem them for rewards from a catalog you control — each redemption generates a single-use coupon they apply at checkout. Whole programme runs on your storefront. No plastic cards. No separate app to download.
What it does
Configure how points are earned (a percentage of order value per category, plus optional bonus points above a threshold), choose when they credit (order accepted, closed, or paid), and build a catalog of rewards — each with its own points cost, discount value (fixed or percentage), and expiry. Logged-in customers see their balance, browse the rewards, redeem the ones they want, and a single-use coupon code is generated for each redemption to apply at checkout.
Who it's for
Any business with repeat customers. A neighbourhood café where regulars come twice a week. A clinic running monthly health screenings. A pet store where the same dog owner buys food every fortnight. If you have customer phone numbers in your dashboard, you have a loyalty programme.
How it works
- Enable Loyalty in Settings > Apps. Set a welcome bonus, pick the order event that triggers points (accepted, closed, or paid), and configure per-category earn rules — percent of order value plus any bonus points above a threshold.
- Build your rewards catalog under Loyalty > Rewards — each one has a title, image, points cost, discount value (fixed or percentage), and expiry date.
- Customers earn points automatically as orders flow through. They redeem from the Rewards page on your storefront; each redemption generates a one-time-use coupon code; they apply the code at checkout. Staff can also award or redeem points manually from the Cards list.
When to use it
Loyalty is most effective when your average customer comes back at least once a month. If you mostly serve one-off buyers (e.g. tourist trade), referral or coupon programmes work better — and you can run them alongside loyalty.
Frequently asked questions
Can I set different earn rates for different parts of my catalog?
Yes — each catalog category has its own percent-of-value, optional bonus points, and threshold. A café typically rewards drinks at 100% and food at 50%; a beauty retailer might give 15% on full-price items and 5% on sale items.
Can a guest customer earn points?
No — points are tied to a registered customer's loyalty card. A card is created automatically the first time a registered customer places an order, and you can also create cards manually for in-person customers from the Cards list.
How do customers see their balance?
Once they sign in, the customer dashboard shows their balance, transaction history, and the Rewards page they can redeem from. Card creation, redemptions, and reward-coupon delivery go out by email; WhatsMenu doesn't push loyalty balance updates over WhatsApp today.
Can I run loyalty alongside coupons?
Yes — they're separate systems. The discount a customer earns from a redeemed reward is itself just a single-use coupon, so it follows your normal coupon rules at checkout (e.g. it can't stack with another coupon on the same order, since one coupon applies per order).
Can I award bonus points manually?
Yes — staff can award points to a card from the Cards list (Give points), useful for in-person sales, service completions, or goodwill gestures. Staff can also redeem points on a customer's behalf for a chosen reward.
Related features
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Learn more →Customer Reviews
Every signed-in customer whose order is delivered or closed can leave a star rating and a written review. Buil...
Learn more →Referrer Program
Each referrer gets their own login, their own unique storefront URL (?rid=X), and a dashboard listing every or...
Learn more →Your storefront, live today.
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