Industries · Retail
Online catalog and ordering for electronics retailers.
Customers compare specs side-by-side. They ask about warranty before they buy. They want to pay in instalments. WhatsMenu gives you the storefront with the structured fields, payment options, and reporting an electronics business actually uses — without the marketplace cut.
Where electronics retail breaks down online
Five frictions specific to selling electronics.
Spec sheets that are hard to compare across products
Two phones — different processor, different RAM, different battery. Customers ask "which is better for gaming?" without a spec table. Each enquiry takes a manual reply.
Warranty period and what's covered
12-month manufacturer? 24-month extended? In-store? Customers ask before buying. Without structured warranty fields, every order risks an after-sales argument.
High-ticket items and instalment payment
A laptop is RM 5,000. The customer wants to pay in 6 instalments. Without an instalment-capable gateway and a structured order, they go to a competitor who offers it.
Accessory upsell at the cart
Customer buys a phone. Should buy a case + screen protector. Without an obvious incentive to add the accessories at the moment of purchase, the upsell doesn't happen.
B2B / reseller orders that need a different conversation
A retail customer pays list price. A reseller wants 50 units at a quoted rate. Without a structured way to surface "for bulk enquiries, message us" you either turn them away or chase the conversation through DMs that don't link to your catalog.
How WhatsMenu fits an electronics retailer
Five features that move you from chat-replies to structured orders.
Full spec sheets on every product page
Use the Markdown product description to drop in a clean spec table — processor, RAM, storage, battery, ports, weight, warranty period, what's in the box. Customers self-compare on the product page; you reply less.
Stock management per variant (storage / colour / region)
Same phone in 256GB and 512GB, in 4 colours, in MY/SG variants. Each combination is its own SKU. Stock auto-deducts; sold-out variants auto-hide.
Learn more →Payment gateways with instalment support
Connect Stripe, Razorpay, or local gateways that support 3/6/12-month instalment plans (where the gateway itself supports it — e.g. Stripe with Affirm/Klarna or Atome via supported regional gateways). Customer picks the plan at checkout; the gateway handles the split. Higher-ticket items convert.
Learn more →Sales reports for inventory and category performance
Sales reports by item (with variant and extras drill-down), by category, by customer, plus current stock and low-stock alerts. See which models are selling and which are stagnating. Reorder decisions become data-driven.
Learn more →Bundles drive accessory packs
Group accessories into one "Accessories" category — set a bundle rule like "any 3 from Accessories at RM 199" (case + screen protector + cable, customer mixes and matches). The cart drops to the flat price the moment the customer adds the right count. Bundles works within a single category, so the phone itself stays at full price; the accessories pack triggers as its own bundle. For phone-plus-accessories promos, pair Bundles on the accessory category with a "BUNDLEDEAL" coupon scoped to flagship phone purchases.
Learn more →How an electronics retailer uses WhatsMenu through a quarter
You launch the new phone — 4 colours, 2 storage tiers, a full spec table in each product description (processor, RAM, battery, weight) and a 24-month warranty disclosure. By week 2 the 256GB Black has sold out; auto-hidden, customers see the 512GB option. A retail customer adds a flagship phone plus three items from the "Accessories" category (case + screen protector + cable); the accessory bundle rule fires and the accessories drop to a flat RM 199 alongside the phone's full price. She pays in 6 monthly instalments through Stripe. A B2B reseller messages via WhatsApp asking about a 50-unit order — you reply with a quote and a payment link, the order lands in the dashboard with custom fields capturing company name and PO reference. Sales report at month-end shows the 512GB outsold 256GB 3:1; you reorder accordingly.
- Launch a new phone with full spec table. 4 colours × 2 storage tiers × 24-month warranty. Each variant is its own SKU; spec table lives in the Markdown description so customers self-compare without DMing.
- Sold-out variants auto-hide. Stock Management hides the 256GB Black once it sells through; customers see only what's available. The 512GB option stays buyable.
- Accessories pack bundle fires at the cart. Customer adds a case + screen protector + cable from the Accessories category. Bundle rule "any 3 from Accessories at RM 199" activates; accessories drop to the flat price alongside the phone.
- Higher-ticket order converts via instalments. Customer picks 6-month instalments at checkout (powered by the connected gateway — Stripe with Affirm/Klarna, or local equivalents). Gateway handles the split.
- B2B reseller messages on WhatsApp. A 50-unit enquiry comes in via WhatsApp. You reply with a custom quote and a payment link; the order lands in your dashboard with custom fields for company name + PO reference.
- Month-end sales report drives reorder decisions. The Sales by Item report shows 512GB outsold 256GB 3:1; you adjust your next purchase order accordingly. No spreadsheet pivoting.
WhatsMenu vs marketplaces vs Shopify-class platforms
Electronics is the most price-sensitive category online — marketplaces dominate discovery; direct storefronts win the margin-protection fight. Where each option lands.
| What you get | Marketplaces (Lazada, Shopee, TikTok Shop) | Shopify / WooCommerce / Wix | WhatsMenu |
|---|---|---|---|
| Per-order cost | 5–15% commission + payment fee + ad fees. On a RM 5,000 laptop that's RM 250–750 lost per order. | Monthly platform fee (~USD 30/mo) + 0.5–2% transaction fee unless on Shopify Payments + paid theme + paid apps. | Flat monthly subscription. Payment gateway fee only (~2.9% Stripe, less for FPX/DuitNow). On a RM 5,000 laptop that's ~RM 145 — vs RM 750 on Shopee. |
| Spec sheet + warranty surfacing | Crammed into platform-template description fields. | Possible via custom theme tweaks or paid metafield apps. | Markdown product description supports tables, bullets, headings — clean spec sheets out of the box. |
| Per-variant stock (storage / colour / region) | Supported but tedious to keep in sync across multiple platforms. | Native; multi-store stock sync needs paid apps. | Native. One stock count drives storefront + WhatsApp + POS. |
| Instalment payment plans | Platform-specific BNPL options (Atome, ShopeePayLater, etc.). | Available via your connected gateway's BNPL options. | Available via your connected gateway (Stripe + Affirm/Klarna, regional gateways with Atome/Hoolah). |
| B2B / reseller orders | Marketplace-mediated; no native tier pricing for resellers. | Via paid B2B apps; tier pricing requires plugins. | Quote-based today: handle via WhatsApp + custom item fields + a B2B coupon code. Native customer-role tier pricing is on the roadmap. |
| Customer relationship + after-sales | Marketplace owns it. Warranty enquiries go through their support flow. | Yours. Warranty contact via your store. | Yours. Customer phone in dashboard — direct WhatsApp for warranty registration, after-sales upsell, accessory reorders. |
| Best when | Pushing fast-moving consumer electronics to in-app shoppers. | You're a national chain with a tech team. | You sell mid-to-high ticket items where 5–15% commission would eat the entire margin. |
Most electronics retailers run both: marketplaces for top-of-funnel reach on price-driven products; direct storefront for higher-ticket items, B2B leads, and after-sales. The savings on a single RM 5,000 laptop sale on WhatsMenu vs Shopee can pay your monthly subscription multiple times over.
Recommended setup
Modes to enable
Features to enable
Frequently asked questions
Can I show full spec sheets on each product page?
Yes. The product description supports Markdown — drop in a spec table (processor, RAM, battery, ports, weight, warranty) and any additional copy. It renders cleanly on the product page; comparing across SKUs is straightforward for the customer.
Does WhatsMenu support instalment payment plans?
Yes — through your chosen payment gateway. Stripe (with Affirm/Klarna), Razorpay, and several regional gateways (Atome, Hoolah via local connections) support 3/6/12-month instalment plans. Configure in your gateway dashboard; WhatsMenu's checkout passes the order through. Customer picks the plan; gateway handles the split. WhatsMenu itself doesn't enforce instalments — capability follows whichever gateway you connect.
Can I track stock by variant (e.g. storage size, colour)?
Yes. Stock Management treats each variant as its own SKU. Sold-out 256GB Black auto-hides while 512GB Silver stays in stock.
Can I run B2B (reseller) pricing on the same catalog?
Not as native customer-role tiered pricing — every visitor sees the same listed price. The practical pattern: keep retail pricing on the storefront, and handle B2B as quoted enquiries via WhatsApp or email. Use Custom Item Fields to capture company name + PO reference at checkout, and a B2B-only coupon code (shared off-catalog) for the agreed discount. Native tier pricing for customer roles is on the roadmap.
Can I bundle accessories together at a flat price?
Yes — within one category. Group accessories (case, screen protector, cable, charger) into an "Accessories" category, then set a bundle rule like "any 3 at RM 199". The cart drops to the flat bundle price the moment the customer adds the right count from that category. Bundles is single-category-scoped, so the phone itself stays at its full listed price; the accessory pack triggers as its own bundle. For phone-plus-accessories promos, pair the accessory bundle with a "FLAGSHIPDEAL" coupon scoped to phone purchases.
How does pricing work for an electronics retailer using WhatsMenu?
Flat monthly subscription, no per-order fee. Payment gateway charges its standard processing fee on online payments. For high-ticket items, this beats Shopify's percentage cut by a margin.
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Learn more →Open your electronics storefront today.
Spec sheets, instalments, accessory bundles, sales reports — all in one platform.
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