Industries · Retail
Online catalog and ordering for beauty and cosmetics.
A beauty product's buying decision rides on shade, skin type, ingredients, and trust. WhatsMenu gives you the storefront tools to surface all of that — variant stock per shade, ingredient and skin-type fields per item, gift bundles, refill economics, and a loyalty programme. Customers buy faster; you message less.
Where beauty businesses get questions instead of orders
Five frictions specific to beauty and cosmetics retail.
Shade matching from a 2D photo
Customers ask "which shade for my skin tone?" by DM. Without skin-tone reference photos and ingredient context on the product, every enquiry needs a manual reply.
Ingredients and allergens scattered across messages
"Is this paraben-free?" "Vegan?" "Pregnancy-safe?" The information exists on the bottle but not on your storefront. Each customer asks the same questions.
Gift sets that need to feel curated
Holiday gift bundles. Bridal kits. "Skincare starter set for oily skin." Each is a curated bundle of items at a fixed price. Building them as separate SKUs is messy.
Refill business that should be repeat
A face cream lasts 6 weeks. The customer should re-order. But there's no reminder, no loyalty discount on repeat, no "subscribe and save." They forget and re-order from a competitor.
Sample-with-purchase logic that needs structure
"Spend RM 150, get a free sample of X." "Buy 2 lipsticks, get a free remover." The promo logic exists in your head, not in the cart. Customers miss out on what they qualify for.
How WhatsMenu fits a beauty business
Five features that move you from chat-replies to qualified orders.
Stock management per shade or variant
Each shade is its own SKU with its own stock count. Lipstick in 5 shades = 5 stock counts. Sold-out shade auto-hides; in-stock shades stay buyable.
Learn more →Ingredients, skin type, and safety flags on every product page
Use the Markdown product description on each item for skin-type guidance, key ingredients, "paraben-free / sulphate-free / vegan / cruelty-free" flags, and pregnancy-safe notes. Self-qualifying customers reach the cart with fewer questions.
Bundles for gift sets and starter kits
Bridal kit = any 4 items from a "Bridal kit" category at RM 280. Group the components, set the rule once; customers add the four products they want and the cart drops to RM 280 automatically. Stock decrements per component.
Learn more →Loyalty points that reward refill behaviour
Customers earn points on every paid order; redeem for a discount on the next refill. They come back automatically — no email-based reminder needed.
Learn more →Coupons handle "spend X, get Y" promo logic
Configure coupons with minimum-spend rules, free-item triggers, or percentage-off categories. The cart enforces the logic; customers don't miss what they qualify for.
Learn more →How a beauty brand uses WhatsMenu through a launch
Tuesday a new lipstick line launches — 12 shades, each with its own SKU and stock. The product page shows skin-type recommendations and ingredient list per shade. By Friday two shades have sold out; auto-hidden, the other 10 keep selling. Saturday a customer adds 1 cleanser + 1 toner + 1 serum + 1 moisturiser to her cart; the bridal kit bundle rule kicks in and the cart drops to a flat RM 280; you ship the components. Sunday a regular customer (her 4th order) earns enough points for a 10% off coupon on her next purchase. Two weeks later she returns to refill the cleanser — applies the loyalty coupon, completes the order. Repeat business compounds; messaging volume drops.
- Tuesday: lipstick line launches with 12 shades. Each shade is its own SKU with its own stock count. Product page shows skin-type recommendations, ingredient list, and safety flags (paraben-free / vegan / cruelty-free) in the Markdown description.
- Friday: two bestselling shades sell out, auto-hide. Stock Management hides the sold-out shades; the other 10 keep selling. No customer DMs asking "do you still have Plum?"
- Saturday: customer triggers the bridal-kit bundle. She adds cleanser + toner + serum + moisturiser to her cart. Bundles activates the moment she has 4 items from the "Bridal kit" category — cart drops to RM 280 automatically. Stock deducts per component; you ship the four products.
- Sunday: regular customer hits her loyalty threshold. On her 4th paid order, the regular accumulates enough points to redeem for a 10% off coupon on her next purchase. No card, no separate app — runs on the same storefront.
- Two weeks later: she returns to refill. She reorders the cleanser, applies the loyalty coupon she earned, completes checkout in 30 seconds. Refill behaviour you didn't have to chase.
- Repeat business compounds; DMs drop. Customers self-qualify by skin type and ingredients before reaching the cart. Loyalty + bundles + per-shade stock keep regulars buying without "is X back in stock?" enquiries clogging your inbox.
WhatsMenu vs marketplaces vs Shopify-class platforms
Beauty brands typically run their hero products on Shopee/Lazada for reach and their full catalog (refills, gift sets, designer collabs) on a direct storefront. Where each option fits.
| What you get | Marketplaces (Lazada, Shopee, TikTok Shop) | Shopify / WooCommerce / Wix | WhatsMenu |
|---|---|---|---|
| Per-order cost | 5–15% commission + payment fee + ad fees to surface listings. | Monthly platform fee (~USD 30/mo) + 0.5–2% transaction fee unless on Shopify Payments + paid theme + paid apps. | Flat monthly subscription. Payment gateway fee only (~2.9% Stripe; less for FPX, DuitNow QR). |
| Per-shade / per-variant stock | Supported but tedious to keep in sync across multiple platforms. | Native; multi-store stock sync needs paid apps. | Native. One stock count drives storefront + WhatsApp + POS. |
| Ingredients / skin-type / safety flags surfaced | Tucked into description fields; hard for customers to scan. | Possible via custom theme tweaks or paid metafield apps. | Markdown product description on every item — clean, scannable, no plugin required. |
| Refill / repeat-buyer mechanics | Generic platform-wide promos; no brand-specific loyalty. | Available via paid loyalty apps. | Loyalty Points + coupons handle refill incentives natively. |
| Customer relationship + WhatsApp follow-up | Marketplace owns the customer; you can't WhatsApp them after. | Yours; WhatsApp follow-up is a separate workflow. | Customer phone + name in dashboard. WhatsApp them directly for refill nudges or VIP launches. |
| Bundles for gift sets / starter kits | Listed as separate SKUs; doesn't feel curated. | Available via paid bundle apps. | Native — flat-price bundle rule based on category + item count. |
| Best when | Launching a hero product to in-platform shoppers. | You're a global beauty brand with a tech team. | You want refills, repeat buyers, and curated gifts at full margin. |
Most brands run a marketplace listing for reach + a direct WhatsMenu storefront for the loyalty-driven repeat business. Marketplace customers come once at full commission; direct storefront customers come back monthly at full margin.
Recommended setup
Modes to enable
Features to enable
Frequently asked questions
Can I sell different shades of the same product as variants?
Yes. Stock Management treats each shade as its own SKU with independent stock. The customer picks shade on the product page; sold-out shades auto-hide.
Can I show ingredients and skin-type recommendations on each item?
Yes. The product description supports Markdown — list ingredients, skin-type guidance, safety flags (paraben-free, vegan, cruelty-free, pregnancy-safe), and any other detail you want shoppers to see before they buy. It renders on the product page above the add-to-cart button.
Can I sell gift sets at a flat price?
Yes. Bundles is a cart rule — group items into a category, set a flat price for a chosen item count, and the price kicks in when the customer's cart matches. Stock deducts per component automatically.
How does WhatsMenu handle subscription / refill orders?
WhatsMenu doesn't enforce subscription billing yet — but Loyalty Points reward repeat behaviour, and coupons handle "20% off your next refill" mechanics. Many beauty brands run refill flows via WhatsApp broadcasts plus loyalty redemption rather than auto-billing.
Can I run "spend RM 150, get a free sample" promos?
Yes. Coupons support minimum-spend rules and free-item triggers. Configure once in Settings → Apps; the cart enforces the logic at checkout.
How does pricing work for a beauty brand using WhatsMenu?
Flat monthly subscription, no per-order fee. Payment gateway charges its standard processing fee (e.g. Stripe ~2.9%). Cheaper than Shopify's tiered subscription + per-transaction surcharge for any boutique-scale operation.
Other industries that fit
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Learn more →Salons & Beauty Services
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Learn more →Jewelry
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Learn more →Open your beauty storefront today.
Shade variants, ingredients, gift bundles, loyalty — all in one platform.
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