Industries · Services
Online catalog, bookings, and product sales for salons.
A salon sells services AND products. WhatsMenu gives you a service menu (haircut, colour, treatment) priced per stylist, profile pages for each stylist, WhatsApp booking, retail product sales (shampoo, styling tools), and a loyalty programme that brings regulars back. One catalog, two revenue streams.
Where salons get stuck online
Five frictions specific to running a salon online.
Stylist preference matters but isn't bookable
Clients want a specific stylist (Sarah for colour, John for cuts). Without per-stylist booking, the chat goes "is Sarah available Saturday?" — every time.
Service prices vary by stylist seniority
Senior stylist haircut RM 120. Junior stylist haircut RM 80. Without a tiered structure, every quote is manual.
Retail products sit in a corner, not selling
You stock shampoo, styling tools, hair masks. Clients ask about them after the cut. Without an online store, they buy from the supermarket instead.
Cancellations and no-shows that lose revenue
Client books Saturday 2pm, doesn't show. The slot is lost. Without deposits or structured cancellation policy, the chair sits empty.
Repeat clients who deserve recognition
Your top regulars come monthly. They're profitable. They never get a thank-you, an early booking window, or a small discount — anything to keep them.
How WhatsMenu fits a salon
Five features matched to salon operations.
Custom pages list services tiered by stylist seniority
Build a service menu showing haircut/colour/treatment with tiered pricing (junior / senior / master stylist). Customers self-select tier; price visible upfront.
Learn more →Digital vCard for each stylist
Per stylist: photo, specialties (cuts, colour, balayage), portfolio, years of experience. Clients pick the right stylist; bookings come in pre-qualified.
Learn more →Reviews from real clients, in your dashboard
Registered clients can leave a star rating and comment from their order page once the booking is closed. Reviews land in your Reviews dashboard tied to the original visit — useful for spotting service quality by stylist / date and for identifying happy regulars to ask for Google reviews. Public on-storefront review display is on the roadmap.
Learn more →Online ordering for retail products
Stock the shampoos, styling tools, and hair masks as products in your storefront alongside services. Customers buy after their cut; some buy without coming in. Add a revenue stream that needs no extra labour.
Learn more →Loyalty points reward repeat clients
Customers earn points on services + products; redeem for discount or free add-on (deep treatment, blow-dry). Brings repeat clients back automatically.
Learn more →How a salon uses WhatsMenu through a typical week
A new client browses your service page — sees "Haircut: junior RM 80, senior RM 120, master RM 180" with stylist profiles for each tier. She picks Sarah (balayage specialist, 8 years' experience); books for Saturday afternoon via share-cart. Saturday after the cut, Sarah recommends a colour-protect shampoo from your retail line; client buys it via the same storefront. The order earns loyalty points; client redeems them next month for a free treatment add-on. After the visit, she leaves a 5-star review on her order page; you spot it in the Reviews dashboard. Six months later she's referred two friends. Repeat business compounds.
- New client browses the service menu. Custom Pages list haircut/colour/treatment with stylist-tier pricing (junior RM 80 / senior RM 120 / master RM 180). Self-qualifying customers reach the cart already knowing the price.
- She picks Sarah from the stylist profiles. Digital vCard surfaces Sarah's photo, specialties (balayage), portfolio examples, years of experience. Bookings come in pre-qualified — no "is Sarah available?" DMs.
- Booking confirmed via WhatsApp share-cart. She builds the service-cart, sends to your WhatsApp. Reception confirms Saturday 2pm with Sarah. All structured, no clarifying chat.
- Retail products sell at the chair-side moment. After the cut, Sarah recommends colour-protect shampoo. Client buys via the same storefront — Stock Management ensures the bottle is actually available. Add-on revenue with no extra labour.
- Loyalty points compound across services + products. Service spend + retail spend both earn points. Client redeems for a free treatment add-on next month. The cost of switching to a competitor goes up.
- Reviews + referrals close the flywheel. After the visit she leaves a 5-star review on her order page; you spot it in the dashboard, share it on social. Six months later she's referred two friends — they hit the storefront with built-in trust.
WhatsMenu vs salon booking platforms
Salon platforms (Fresha, Booksy, Vagaro) charge per-booking fees or marketplace commissions and centralise customer relationships. WhatsMenu keeps your customers, branding, and retail revenue in one place.
| What you get | Salon platforms (Fresha, Booksy, Vagaro) | Phone / WhatsApp DMs only | WhatsMenu |
|---|---|---|---|
| Per-booking cost | Subscription tiers (USD 25-100+/mo) + per-transaction fees on online deposits + marketplace commission on referred customers (up to 20% in some platforms). | Free in dollars; expensive in receptionist time. Every "what time?" answered manually. | Flat monthly subscription. Payment gateway fee only on online payments. No marketplace cut. |
| Customer relationship + retail upsell | Platform owns the calendar; retail product sales need a separate e-commerce tool. | Yours, but unstructured — repeat customer details live in your phone's contacts list. | Yours. Customer phone, name, history in dashboard. Retail products sell on the same storefront — service + retail revenue tracked together. |
| Stylist profiles + portfolios | Native (it's their core feature). | Manual — Instagram links pasted in chat. | Digital vCard per stylist with photo, specialties, portfolio. Native cross-link from service pages. |
| Branding on customer screen | Platform branding; your salon is one of thousands listed. | No web presence; everything in DMs. | Your subdomain, your logo, your colours, your stylists' work front-and-centre. |
| Loyalty programme | Available on higher-tier plans; platform-mediated. | Punch cards or memory. | Native Loyalty Points across services + retail. Per-category earn rates configurable. |
| Marketing reach | Strong — platform surfaces you to in-app browsers. | Word of mouth; whatever Instagram brings. | You drive traffic via Instagram, WhatsApp, signage, QR codes. |
| Best when | You want the platform to surface you to new customers and don't mind the per-booking economics. | You're a one-chair salon with mostly word-of-mouth regulars. | You have a built-in customer base via Instagram + WhatsApp and want to convert them to direct bookings + retail sales without paying per booking. |
Many salons use both: a platform listing for new-customer reach + WhatsMenu as the direct channel for regulars and retail. The retail-product margin alone often pays the WhatsMenu subscription several times over.
Recommended setup
Modes to enable
Features to enable
Frequently asked questions
Can clients book a specific stylist?
Yes. Set up each service with stylist-tier pricing (junior / senior / master). Combined with Digital vCard for each stylist, clients pick "Sarah's service" specifically. Bookings come in pre-qualified.
Can I show stylist portfolios?
Yes. Digital vCard creates a profile page per stylist with photo, specialties, portfolio gallery, years of experience. Link from each service page to the stylist who provides it.
Can I sell retail products (shampoo, styling tools) alongside services?
Yes. List both services and retail products in the same storefront under different categories. Operation Mode is per-storefront (one mode applies to everything), so you pick whichever fits your dominant flow — Online Ordering if retail and pre-paid services are the bulk; Online Catalog if bookings are mostly enquiry-led. The other half adapts: in Online Ordering, services can be "enquire to book" via Share Cart; in Online Catalog, retail is sold via WhatsApp orders.
Can I take a deposit to reduce no-shows?
Yes — by sending the client a payment-link from the order page after they confirm the booking. Charging a partial deposit at checkout (e.g. 30% upfront, balance on visit) isn't a per-service automated split today; the typical pattern is a fixed deposit SKU added to the cart, or a manual payment link sent via WhatsApp once the booking is confirmed.
How does loyalty work for service-based businesses?
Customers earn points on every paid order — services AND retail products. Set per-category earn rates under Loyalty > Points; build rewards (discount or store credit) under Loyalty > Rewards. Each redemption produces a single-use coupon the customer applies at checkout.
How does pricing work for a salon using WhatsMenu?
Flat monthly subscription. No per-booking or per-product fee. Payment-gateway processing fee only on online payments. Cheaper than building a salon website + booking system + e-commerce platform separately.
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Learn more →Open your salon online today.
Service tiers, stylist profiles, retail products, loyalty — all in one platform.
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