Industries · Retail
Online catalog and ordering for fashion boutiques.
A boutique's catalog isn't just product photos — it's sizes that need to be in stock, customers asking "is this still available in M?", seasonal collections turning over, and Instagram traffic that needs somewhere to land. WhatsMenu gives you a real storefront with stock per variant, a cart, checkout, and the controls a fashion business actually uses.
Where boutique operations get complicated
Five frictions specific to running a clothing or boutique business online.
Size/variant stock that goes out of sync
You sold the last Medium yesterday. The site still says "in stock." A customer orders Medium tonight; you have to message saying it's gone. They lose trust and you lose the sale.
Customers asking "do you have this in size 8?" by DM
Twenty messages a day, half asking the same questions. Without per-variant stock visible on the storefront, every enquiry takes a manual reply.
Seasonal collections and end-of-season sales
New collection every quarter. Last season's items go on sale. You manually mark down 80 SKUs, set up a coupon, hope you didn't miss any.
Repeat customers who don't feel rewarded
Your top 20% of customers buy 80% of your stock. They never get recognition — no points, no early access, no thank-you. They'll switch the moment a competitor offers loyalty.
Returns, exchanges, and "is this dress true to size?"
Without size-fit info on the product, returns rate climbs. Manual size charts get ignored. The customer orders the wrong size, returns it, you process the refund — three sets of friction for one sale.
How WhatsMenu fits a fashion boutique
Each pain point above maps to a feature you turn on when needed.
Stock management with per-variant tracking
Each size/colour combination is its own SKU with its own stock count. Sells out → automatically marks unavailable. Customer can't order the last Medium twice.
Learn more →Size, fit, and care info on every product page
Use the Markdown product description on each item to lay out fabric, care instructions, fit (true to size / runs small / runs large), and model height. Customers self-qualify on the storefront before adding to cart.
Coupons run end-of-season sales without manual markdowns
Create "ENDOFSEASON25" coupon for 25% off the previous-season category. No SKU-by-SKU markdown; revert with one toggle when the sale ends.
Learn more →Loyalty points reward your top customers
Customers earn points on every paid order; redeem at checkout for a discount or store credit. No plastic card; runs on the same storefront.
Learn more →Verified post-order reviews build a fit reputation over time
Once an order is delivered or closed, signed-in customers leave a star rating and a written review. Use the strongest fit notes ("runs small, size up") in product descriptions or your social channels. Public on-storefront review display is on the roadmap; until then, you have a verified backlog of real-buyer feedback ready to publish.
Learn more →How a boutique uses WhatsMenu through a season
You drop the spring collection on Wednesday — 30 new SKUs, each with sizes XS through XL, photos, fabric and fit info. By Friday you've sold all the M and L of the bestselling top; stock-management hides those variants automatically. Saturday a regular logs in; she sees her loyalty balance, gets early access to next week's drop. End of season: you flip on "ENDOFSEASON25" coupon for the prior collection — one toggle, every applicable item now sells at 25% off without re-pricing each SKU. Real-buyer fit notes from your verified post-order reviews ("runs small for European M") feed your descriptions and social posts; return rate drops. Repeat customers earn enough points for store credit; they come back twice as often.
- Wednesday: drop the spring collection. 30 new SKUs go live, each with size variants (XS through XL), photos, fabric and fit notes in the Markdown description. Per-variant stock counts set per size.
- Friday: bestseller sells out by size. Stock Management hides Medium and Large of the bestselling top automatically once their counts hit zero. Customers see only what's actually available, no "M out of stock, sorry" DMs.
- Saturday: regulars get loyalty points + early access. A returning customer logs in, sees her points balance, redeems a portion for store credit at checkout. A "VIP early access" coupon code lets her shop next week's drop 24 hours early — repeat-customer leverage marketplaces don't offer.
- End of season: one-toggle markdown. Activate the "ENDOFSEASON25" coupon scoped to the prior collection's category. Every applicable item now sells at 25% off without re-pricing each SKU. Deactivate the coupon when the sale ends — instant revert.
- Real-buyer fit notes feed descriptions. Verified post-order reviews surface phrases like "runs small for European M" or "fabric is heavier than it looks". Lift these into product descriptions and Instagram captions; return rates drop because customers buy the right size first.
- Repeat customers redeem store credit. After enough purchases, returning customers redeem accumulated points for store credit at checkout. Reorders happen 2x as often vs first-time buyers — measurable in the Customers report.
WhatsMenu vs marketplaces vs Shopify-class platforms
Most boutiques run all three: marketplace listings for new-customer reach, Instagram + a direct storefront for repeat customers and full-margin sales. Side-by-side on what each one charges and what you actually keep.
| What you get | Marketplaces (Lazada, Shopee, TikTok Shop) | Shopify / WooCommerce / Wix | WhatsMenu |
|---|---|---|---|
| Per-order cost | 5–15% commission + payment fee + ad fees on top to surface listings. | Monthly platform fee (Shopify ~USD 30/month) + 0.5–2% transaction fee unless you use Shopify Payments + paid theme + paid apps. | Flat monthly subscription. Payment gateway fee only (~2.9% Stripe; less for FPX, DuitNow QR). No transaction surcharge. |
| Customer relationship | Marketplace owns it. You get an order ID, not a phone number. | Yours. Customer email and order history live in your store. | Yours. Customer phone, name, and order history live in your dashboard. Direct WhatsApp to regulars without going through anyone. |
| Branding on customer screen | Marketplace branding; your shop is one of thousands of sellers. | Your store, your domain, fully customisable. | Your subdomain (or custom domain), your logo, your colours, your About page. |
| Per-variant stock (size + colour) | Supported but tedious to bulk-update across multiple platforms. | Native, but managing multi-store stock needs paid apps. | Native. One stock count drives storefront + WhatsApp + POS — no double-bookkeeping. |
| Setup complexity | Medium — compliance, listings, photos per platform. | High — theme picking, plugin marketplace, payments, shipping zones, ongoing app updates. | Low — import items, set delivery zones, connect a gateway. Most boutiques publish in 2–3 hours. |
| Local payment + delivery (FPX, DuitNow, area-based delivery, COD) | Only what each platform supports natively. | Limited — most options need paid third-party apps (Billplz, FPX, etc.). | Native — 20+ gateways including FPX, DuitNow, Touch 'n Go, plus per-area delivery zones and COD out of the box. |
| Best when | You need new-customer reach from in-platform shoppers. | You're a tech-confident merchant building a global brand. | You want repeat customers, Instagram traffic, and WhatsApp regulars buying at full margin. |
Run all three if you can. Marketplaces are top-of-funnel; Shopify is heavyweight global commerce; WhatsMenu is the direct channel that captures the customers your other channels surfaced — without taxing the regulars 5–15% per order.
Recommended setup
Modes to enable
Features to enable
Frequently asked questions
Can I track stock per size and colour?
Yes. Stock Management treats each variant (size + colour combination) as its own SKU. Sell the last Medium → it auto-disables. No more selling what you don't have.
Can I show size charts and fit info on each item?
Yes. The product description supports Markdown — drop in a sizing table, fabric notes, fit guidance ("true to size", "runs small"), care instructions, and the model's reference height. It renders on the product page before the customer adds to cart.
How do I run end-of-season sales without manually marking down 80 items?
Use Coupons. Create one coupon code with a percentage off; scope it to the category (e.g. "Spring 2026"). Customer enters the code at checkout; the discount applies to all items in that category. End the sale by deactivating the coupon — no SKU-by-SKU revert.
Does WhatsMenu handle returns and exchanges?
Returns are handled outside the cart — we don't enforce a return policy. You can configure a return window, accept returns by chat, and process refunds via your payment gateway (Stripe, PayPal, etc.). Most boutiques pair this with structured returns chats on WhatsApp.
Can my Instagram traffic land directly on a product or collection?
Yes. Each item and category has its own URL — paste the link in your Instagram bio, story, or post. Visitors land directly on the product or collection page. Combined with Instagram's Pinterest-style discovery, traffic-to-sale flow is direct.
How does pricing work for a boutique using WhatsMenu?
Flat monthly subscription, no per-order fee, no marketplace cut. Your payment gateway charges its standard processing fee (e.g. Stripe ~2.9%). Compared to Shopify's additional per-transaction fee or marketplace 15%+ cut, WhatsMenu is meaningfully cheaper at any volume.
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Learn more →Open your boutique storefront today.
Per-variant stock, fit info, coupons, loyalty — all in one platform.
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