Industries · Specialty
Online catalog and ordering for florists.
WhatsMenu is the catalog, cart, and order tool florists use to take bouquet orders online — through a shareable storefront, WhatsApp, or both. Built for the way real florists work: same-day deliveries, custom messages, occasion-driven demand, and limited daily stock.
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What slows down a busy florist
Five frictions every florist hits — and what they cost when there are no tools to handle them.
Orders come in by phone, WhatsApp, and walk-in — all at once
Mother's Day, Valentine's Day, hari raya, Qixi — orders arrive across every channel and your team is rewriting the same details onto Post-its. The order behind today's 2pm delivery slips, the card message gets misread, and a regular customer has to text you the recipient's address again.
Bouquets need options the photo alone doesn't show
A "Pink Roses Bouquet" listing is just the starting point. The customer needs to choose a size, add a vase, leave a card message, pick the recipient name, and specify a delivery window. Without structured fields, that conversation moves to chat — and you're paraphrasing back to confirm what they actually meant.
You can only deliver so many bouquets per day
Every florist has a daily-limit reality: arrangements take time, drivers have routes, peak days saturate. Without a way to cap orders per day, you either close orders manually (and miss out) or oversell and disappoint customers on the day.
Same-day vs scheduled vs pickup — three workflows, one mess
The customer wants delivery at 4pm tomorrow. The next wants pickup tonight. The next wants standing weekly delivery. Tracking which is which on a paper calendar means you're constantly cross-referencing and one mismatch ruins someone's anniversary.
Occasion-driven traffic spikes that flatline between
Two-thirds of your year is normal. The other third is mother's day, valentine's, hari raya, congratulations bouquets — the season hits and you triple the workload overnight. You need promo levers, repeat-customer reminders, and a way to handle the spike without hiring on-call staff.
How WhatsMenu solves it
Each pain point above maps to a feature that's already in WhatsMenu — turn it on when you need it.
Custom item fields capture occasion, recipient, and message
Add the fields YOUR bouquets need — recipient name, card message, delivery date and time window, occasion, even allergy notes. Each order arrives with the structured data filled in, no follow-up chat needed. The dashboard shows the full order context to whoever's arranging the bouquet.
Learn more →Daily limit caps orders per day, automatically
Set how many orders you can fulfil per day, per arrangement type, or per delivery window. The storefront shows "fully booked" once the limit is hit — you stop overselling, customers stop being disappointed, and you can sleep on busy weekends.
Learn more →Scheduled availability turns delivery windows on and off
Configure delivery slots ("9–11am, 1–3pm, 5–7pm"), block specific dates (Sundays, public holidays, when you're closed), and let customers self-select. Pickup mode runs alongside delivery — same item, two fulfilment paths.
Learn more →WhatsApp share-cart for the bespoke conversations
For corporate orders, condolence flowers, or "can you do something like this photo" requests, the customer builds a draft cart and sends it to you on WhatsApp. You see the items they're interested in, you confirm details, you take payment. The catalog seeds the conversation; WhatsApp handles the close.
Learn more →Coupons + pop-ups for the seasonal spike
Run a "MOTHERSDAY15" code two weeks before the rush. Show a pop-up banner the night before reminding visitors of cutoff times. Send a WhatsApp blast to last year's Mother's Day customers nudging this year's pre-order — same flowers, same loyalty, no extra staff.
Learn more →How a florist uses WhatsMenu in a typical week
Monday morning the bench is set with the week's flower deliveries. The shop's storefront shows what's in season — peonies in spring, sunflowers in summer, tulips for hari raya — and the daily-limit caps each at what the team can realistically fulfil. By 10am, three orders have come through the storefront with full custom fields (recipient name, occasion, card message, delivery window) — they go straight into the order board, no clarifying calls needed. A regular WhatsApps a share-cart link asking for a "bigger version of last week's" — you confirm by chat, they pay by Stripe link, the order joins Wednesday's slot. By Friday, mother's day is two weeks out: the MOTHERSDAY15 coupon goes live, a pop-up reminder runs on the storefront, and last year's mother's day customers get a WhatsApp pre-order nudge. By Sunday, you close at 4pm — the storefront automatically blocks orders past the cutoff, no manual edits.
- Monday: in-season range goes live. Storefront shows peonies, sunflowers, tulips — whatever's in season this week. Daily Limit caps the day's arrangements at what your bench can realistically produce.
- Custom fields capture every booking detail. Custom Item Fields collect recipient name, card message, occasion, delivery window. Orders arrive in the dashboard fully structured; no clarifying calls.
- Wednesday: regular reorders via share-cart. Share Cart turns "make me a bigger version of last week's" into a structured order — regular pays via gateway link, joins Wednesday's slot.
- Friday: Mother's Day promo fires. MOTHERSDAY15 coupon scoped to the Mother's Day category, paired with a Pop-up reminder showing visitors the cutoff time. Last year's buyers get a WhatsApp nudge from your dashboard.
- Capacity caps prevent overpromising. Once a day's arrangement-cap hits, the storefront blocks new orders for that fulfilment date. Stock Management caps individual bouquets too (e.g. 30 of one specific arrangement) — sold out auto-hides.
- Sunday: cutoffs and reset. Scheduled Availability blocks Sunday orders past your 4pm cutoff. Loyalty points compound for repeat buyers — next-week customers redeem at checkout.
WhatsMenu vs marketplaces vs flower aggregators
Florists compete with both general marketplaces (Lazada, Shopee) and flower-specific aggregators (FloristMY, FlowerAdvisor, Interflora). Where each fits in the bouquet economy.
| What you get | Marketplaces (Lazada, Shopee) | Flower aggregators (FloristMY, FlowerAdvisor, Interflora) | WhatsMenu |
|---|---|---|---|
| Per-order cost | 5-15% commission per order + ad fees to surface listings. | 20-30% commission per order; the aggregator owns the brand experience. | Flat monthly subscription. Payment gateway fee only (~2.9% Stripe). |
| Custom card message, recipient name, occasion | Generic "delivery instructions" field; no structured occasion data. | Native (it's their core offering). | Custom Item Fields capture exactly the fields YOUR bouquets need. |
| Same-day vs scheduled vs pickup | Limited fulfilment options. | Same-day delivery their forte; scheduled and pickup uneven. | Native — Scheduled Availability handles all three with per-slot caps. |
| Daily capacity caps | No native cap — you have to manually pause when overloaded. | Aggregator handles capacity; you don't control it. | Daily Limit (whole-day) + Stock Management (per-arrangement) — auto cuts off when capacity is hit. |
| Customer relationship for repeat buyers | Marketplace owns the customer. | Aggregator owns the customer; you can't WhatsApp them about next year's Mother's Day. | Customer phone in dashboard. Direct WhatsApp for occasion reminders, custom requests, repeat orders. |
| Branding on customer screen | Marketplace branding; your shop is one of many listings. | Aggregator branding dominates; your bouquets feel generic. | Your subdomain, your logo, your colours, your seasonal collection front-and-centre. |
| Best when | Pushing budget bouquets to in-platform browsers. | You want occasion-driven national reach without building your own audience. | You have built-in regulars (corporate accounts, anniversary buyers, returning Mother's Day customers) and want to keep them at full margin. |
Most florists run hybrid: aggregator listing for occasion-driven impulse traffic + WhatsMenu for the regulars who placed last year's Mother's Day order. The 20-30% aggregator commission on a single corporate Mother's Day order often funds a year of WhatsMenu subscription.
Recommended setup
Modes to enable
Frequently asked questions
Can customers schedule a specific delivery date and time on WhatsMenu?
Yes. Use scheduled-availability to define your delivery and pickup slots (e.g. "9–11am, 1–3pm, 5–7pm"). Customers pick a date and slot at checkout. You can block specific dates (Sundays, public holidays) and cap each slot — so the 5pm slot doesn't end up with eight deliveries when you can only run three.
Can I let customers add a card message and recipient name?
Yes. Custom item fields lets you add per-bouquet fields like recipient name, card message, occasion, and even sender name. The fields show up at checkout and the values come through with each order — your team sees them in the dashboard, no follow-up chat needed.
How do I handle "make me something like this photo" requests?
Two ways. For repeat customers, Share Cart lets them assemble a near-match cart from your catalog and send it to your WhatsApp — you confirm and quote the bespoke version. For brand-new requests, list a "Custom Bouquet" item with Custom Item Fields capturing budget, occasion, and any reference notes; for the photo itself, the customer typically attaches it in the WhatsApp follow-up since photo-upload at checkout isn't in v1 yet.
Can I pause orders when I'm fully booked, without taking the whole site down?
Yes. Daily Limit caps total orders or total items per day at the company level; once the cap is hit for that day, the storefront blocks new cart additions and order submissions for that fulfilment date. You can also temporarily disable specific items or whole categories from the dashboard without taking the storefront offline — visitors still see your full range, just can't order what's paused. For per-item daily caps (e.g. 30 of one specific arrangement), use Stock Management with the qty refreshed each morning.
Can WhatsMenu handle both my walk-in storefront and my online orders?
WhatsMenu is online-first — it gives you a customer-facing storefront, online ordering, and order management. For an in-shop POS where walk-in customers pay at the counter, WhatsMenu has a POS Cloud module that runs alongside the online store on the same product catalog. One product database, two checkout flows.
How does pricing work for a florist using WhatsMenu?
Flat monthly subscription, no per-order fees, no marketplace commissions. Your payment-gateway processing fee (e.g. Stripe ~2.9%) is the only variable cost. Compared to a marketplace cut on every bouquet, the savings stack up fast — especially around peak seasons when order volume is highest.
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