Industries · Retail
Online catalog and bespoke ordering for jewelers.
Jewelry sells on photography, trust, and conversation. WhatsMenu gives you the catalog with high-resolution gallery pages, structured fields for engravings and ring sizes, and a WhatsApp share-cart for the bespoke conversations that close high-ticket orders. Built for brands where every piece tells a story.
Where jewelry retail gets stuck online
Five frictions specific to selling jewelry — bespoke, high-ticket, trust-driven.
Photography that doesn't do justice
A diamond looks dull in a phone-camera shot. Customers can't evaluate the piece. Without proper photo galleries, you lose visitors who can't see the detail.
Custom engravings, names, dates
"Engrave 'Forever' on the inside of the ring." "Date of anniversary." Without structured fields, every order has a clarifying chat. Mistakes are expensive (you can't un-engrave a ring).
Ring sizing without a fitting in person
Customer doesn't know their ring size. They guess, order, returns process is messy (resizing costs you). Without sizing-guide UI on the product, the conversion-vs-return rate is bad.
High-ticket trust signals
A RM 8,000 ring requires the customer to trust you. They want reviews, designer credentials, return policy clarity. Without a way to surface those, the cart is abandoned.
Bespoke "design something for me" requests
Engagement rings, wedding bands. Customer wants to discuss before buying. Without a structured intake form, every conversation starts from scratch.
How WhatsMenu fits a jewelry brand
Each pain point matches a feature.
Custom pages for collection galleries and design stories
Build pages for collections (Wedding, Engagement, Statement) with multiple detail shots per piece, designer notes, and the story behind each design. Customers spend longer browsing; conversion follows.
Learn more →Custom item fields capture engraving, ring size, dates
Per item: engraving text, ring size, side stone choice, metal type. Customer fills at checkout; the order arrives structured with everything spelled correctly.
Learn more →Digital vCard for the designer's profile
A jewellery brand's value is partly the designer. A digital vCard page surfaces the designer — bio, awards, social, signature pieces. Trust signal that converts visitors.
Learn more →Verified post-order reviews build trust over time
Once an order is delivered or closed, the buyer leaves a star rating and a written review tied to that order. Surface the strongest ones in your social posts and product descriptions — "I bought my wife's engagement ring here, the design was perfect" reads as a high-trust signal for the next visitor. Public on-storefront review display is on the roadmap; until then, you have a verified backlog ready to publish.
Learn more →WhatsApp share-cart for bespoke conversations
For "design something for me" requests, the customer browses, builds a draft cart of pieces they like, sends it to your WhatsApp. You discuss, quote, customize. The catalog seeds the conversation; WhatsApp closes it.
Learn more →How a jeweler uses WhatsMenu through a typical engagement-ring sale
A potential customer browses your custom-pages gallery (Engagement collection — multiple detail shots per piece, designer commentary). They like 3 pieces, build a share-cart, send it to your WhatsApp. You discuss preferences, suggest a 4th piece based on their style. They commit to one piece + custom engraving "Forever, A&M, 11.11.2026". Custom item fields capture the engraving exactly. Payment via Stripe link with 50% deposit; remainder on delivery. After delivery, you collect a verified review. Six months later their friend visits the same page, sees the review, builds confidence to buy too.
- Customer browses the Engagement collection. Custom Pages host high-resolution detail shots, designer commentary, and the story behind each design. Visitors stay longer than they would on a generic listing.
- They build a share-cart of 3 favourites and message. Share Cart turns the catalog into a structured WhatsApp conversation starter. The customer's shortlist arrives in your inbox as a clean cart, not a screenshot collage.
- You discuss, suggest a 4th piece based on style. High-ticket jewelry sales close in conversation. The catalog seeds the discussion; your taste and expertise close it.
- Engraving captured exactly via custom fields. Custom Item Fields capture engraving text, ring size, metal choice, side stones at checkout. "Forever, A&M, 11.11.2026" arrives spelled exactly as the customer typed it — engravers don't guess.
- 50% deposit + final payment via gateway links. Send a deposit payment link the moment they confirm; final payment link on delivery. Both lands in your dashboard tied to the order. No "did they pay?" chase.
- Verified review compounds future trust. After delivery, the buyer leaves a star rating and review on their order page. Surface the strongest ones in your social posts and product descriptions — high-trust signal that converts the next visitor browsing the same piece.
WhatsMenu vs marketplaces vs Shopify-class platforms
Marketplaces work for fast-fashion costume jewellery; high-ticket fine jewellery needs a different surface. Where each option fits.
| What you get | Marketplaces (Lazada, Shopee, TikTok Shop) | Shopify / WooCommerce / Wix | WhatsMenu |
|---|---|---|---|
| Per-order cost | 5–15% commission. On a RM 8,000 ring that's RM 400–1,200 lost per sale. | Monthly platform fee + 0.5–2% transaction fee + paid theme + paid apps. | Flat monthly subscription. Payment gateway fee only (~2.9% Stripe). On a RM 8,000 ring: ~RM 232 — vs RM 1,200 on Shopee. |
| Bespoke / custom-engraving capture | Customers DM separately to add details — error-prone for engravings. | Available via paid product-options apps. | Custom Item Fields native — engraving text, ring size, metal, side stones captured at checkout, spelled exactly. |
| High-resolution gallery pages | Standard listing photos; gallery layout limited. | Native; gallery themes are paid or custom. | Custom Pages support multi-photo galleries with designer commentary and collection stories. |
| Bespoke "design something for me" flow | Marketplace doesn't support quote-based work. | Manual; needs WhatsApp integration outside the platform. | Share Cart natively bridges catalog browse → WhatsApp conversation → custom quote. |
| Designer / brand-story surfacing | Marketplace branding dominates; designer feels generic. | Your brand, your story, but build effort needed. | Digital vCard surfaces the designer (bio, awards, social, signature pieces) as a dedicated trust page. |
| Verified post-order reviews | Marketplace-owned reviews; you can't move them. | Native or via paid review apps. | Native — registered customers leave reviews on their order page; reviews land in your Reviews dashboard tied to the order. Public on-storefront display is on the roadmap. |
| Best when | Selling fashion / costume jewellery to in-platform browsers. | You're a national jewellery chain with a tech team. | You sell bespoke or high-ticket pieces where the conversation closes the sale and 5–15% commission would erase the margin. |
Most fine jewellers don't list on marketplaces — the commission on a RM 8,000 ring funds a small marketing budget by itself. WhatsMenu is purpose-built for the catalog → WhatsApp → custom-quote flow that high-ticket jewellery actually uses.
Recommended setup
Modes to enable
Features to enable
Frequently asked questions
Can I show detailed gallery pages for each collection?
Yes. Custom Pages let you build photo gallery pages with multiple detail shots per piece, organised however you like — by collection, occasion, or style. Pair this with high-quality product photography and you have a credible online catalog.
Can customers add a custom engraving (text or date)?
Yes. Custom Item Fields let you add per-item fields — engraving text, ring size, metal choice, side stones. Customer fills at checkout. The order arrives in your dashboard with the engraving spelled exactly as the customer typed it.
Does WhatsMenu support a ring-size guide?
Yes via Custom Item Fields — add a ring-size field with options 4–13 and provide a sizing guide PDF or sizing-tool image alongside. Customers self-select. Sizing-related returns drop.
Can I show designer credentials and brand story?
Yes. Digital vCard surfaces the designer's profile (bio, awards, social, signature pieces) as a dedicated page. Trust signal — visitors see the human behind the brand.
How do I handle bespoke "design something for me" requests?
Use Share Cart. Customer browses, builds a draft cart of pieces they like, sends to your WhatsApp. You discuss, customise, and quote. The catalog seeds the conversation; payment through a payment-gateway link.
How does pricing work for a jewelry brand using WhatsMenu?
Flat monthly subscription, no per-order fee. Payment gateway charges processing fee only on online payments. For high-ticket items, this beats marketplace cuts (15–30%) by a significant margin.
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Learn more →Open your jewelry storefront today.
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